The 5 Rules of Good Advertising
By: Ginger | Posted on March 24, 2023
As an author, it can be difficult to navigate the world of advertising, but there are some tried and true principles that can be applied to book promotion. Ginger, a former New York advertising professional who now uses his knowledge to promote his books and help other Hidden Gems authors promote their own, has distilled his decades of experience into a list of the five most important rules for successful advertising. Despite the constantly evolving industry, these core principles remain relevant and effective, and authors should keep them in mind whenever they are trying to promote their work. Before I threw myself into self-publishing full time, I worked in advertising, and what I learned in that industry gave me an excellent foundation to succeed in this one. This is especially true now that Amazon has filled their homepage with so much advertising space, and that advertising successfully on Facebook and… Read More >
What I’ve learned after spending over $100k with Facebook Ads
By: Matt Holmes | Posted on January 13, 2023
We write a lot of articles about advertising your book on the various platforms, along with what we believe are best practices and the tips we’ve learned along the way. But when it comes right down to it, nothing beats hard data from the field. Matt Holmes has made a career out of helping authors with their advertising, starting with the Fantasy novels written by his wife. His ad spend tops six figures, which has provided him with a lot of data to draw conclusions about what works and what doesn’t. After so much time and money spent advertising different books of different genres from a variety of authors, Matt has come up with a list of the five biggest lessons he’s learned about advertising self-published books on Facebook, and he’s sharing them with us today. Spending over $100,000 on anything is going to provide you with some HUGE lessons… Read More >
Are Apple and Google Screwing Over Self-Published Authors?
By: Ginger | Posted on January 6, 2023
As the titans of the internet duke it out for as much profit as they can squeeze out from each other, those of us just trying to earn a living selling our books are getting caught in the crossfire. If you’ve seen a drop in your book sales, digging a little deeper may help you figure out if recent changes are affecting you and give you some ideas on how to combat it. Ultimately, though, the only real long-term solution may be for the big companies to finally realize that their current path hurts everyone, and it’s better to have a smaller percentage of something than a larger percentage of nothing. Is Big Tech punishing small-time publishers with their exorbitant transaction percentage fees? This June, Amazon quietly made a decision to remove the “Buy Now” button for books in the Amazon Android app – something they’d done on their Apple… Read More >
What can Lee Child teach us about writing?
By: Ginger | Posted on June 17, 2022
With each new book we publish, our writing improves and we become better authors. But that doesn’t mean we can’t learn from others, as well. By standing on the shoulders of giants, we might even be able to speed up that process, not to mention learn a new trick or two. And when it comes to thriller writing, Lee Child towers above all the rest, which means he might be the best person to teach us a few things. That’s why this week, Ginger is digging in to what makes Lee Child so successful and breaking it down for us in a way that makes it easy for us to use in improving our own writing. Amazon Prime has a hit on their hands. The first season of their streaming series Reacher, based on the character and books by Lee Child, became the first Amazon production to ever win the… Read More >
Using Dialogue to Drive Your Story
By: Ginger | Posted on May 27, 2022
Using dialogue properly in your novel is one of the most important things you need to get right, yet is one of the things that so many authors get wrong, or at least struggle with. Back when I first started writing seriously, I read a couple of books on dialogue specifically, and they helped me immensely. But you can gain just as much by simply studying some of the greats, and how they structure the conversations between their characters. That’s exactly what Ginger is looking at today, with a few examples from timeless classics. In a large part, these authors and books are still widely read because they were able to nail their own dialogue so effectively. Some of the most timeless writers of our age remain that way because of their dynamic use of dialogue. Certain writers remain as relevant today as they did when their books were… Read More >
Can authors use song lyrics in their books?
By: Ginger | Posted on July 2, 2021
Unlike traditionally published authors, self-publishers don’t have the benefit of a design department to create their covers, a marketing department to handle their advertising, or a legal team to tell them what they can and cannot do. Some of these things are easier to manage than others, but usually the legal questions are the thorniest. We’ve actually covered a few of these in the past, at least in broad strokes, but this time we’re drilling in a bit to discuss a more specific question. That is, whether or not an author can use someone else’s song lyrics in their own book. If it’s something you’ve ever considered yourself, it’s vital to understand how to do it properly because if you don’t, even just a dozen of somebody else’s words interspersed within 70,000 of your own could end up really costing you. Working in self-publishing, it’s often crazy how much… Read More >
Fair Use FAQ – Your Questions Answered
By: Nate | Posted on January 22, 2021
Without the benefit of a publishing company’s legal team behind them, it’s important for self-published authors to have at least a basic understanding of what they can or cannot include in their works. Previously, Nate has discussed issues of copyright and trademark, and with this final installment he’s going over the idea of fair use. Wondering whether you can include that song lyric in your book, or whether you’re able to make reference to your favorite fast food joint? If so, this is the blog for you. And as always, if you have any further questions or need any clarifications, just leave a comment for Nate and he’ll do his best to find you an answer. Hello, everyone! Before we get the ball rolling with the last entry to this series, I wanted to mention that the same caveats apply as the previous two installments (copyright FAQ and trademark… Read More >
Cover Design Uncovered Part 2: The Concept
By: Nate | Posted on September 4, 2020
One of the biggest mistakes I see new authors make is thinking that their book cover should be completely different than anything else out there in order to “stand out”. It’s easy to see why, especially when their genre’s bestseller list is filled with covers that have many striking similarities between them. In a sea of gray, most authors long to be red—standing out from the crowd and getting all the attention. But an author is better served by saving their uniqueness for their writing rather than their cover concept, and in part two of our four part series on cover design, Nate is here to explain why. Covering the Basics So you’ve decided to design your own covers and you’ve hopefully picked out a piece of software. Now we’ll talk about the basics of a cover design, starting with needing one in the first place. As part of… Read More >
Taking Stock of Stock Photos
By: Nate | Posted on August 21, 2020
As a prelude to an upcoming cover design series that Nate will be posting soon, he first wanted to touch on the basics of using stock photos. Unless you’re doing original artwork you’ll be using stock photos, which means you need to understand the rules around them. Issues like photo licenses, model releases and usage agreements can all be a bit confusing, so the goal today is to shed a bit of light on how it all works. Taking Stock Stock photos are our main source of cover art, and the vast majority of us are buying stock from a reputable source. The best site to use is totally subjective and beyond the scope of this post, but any reputable site will work. Using a reputable stock site is important for a couple of reasons. First, they’re doing their diligence when it comes to photo ownership and model releases. For… Read More >
