Comments on: How accurate are Attribution Tags in tracking book income? https://www.hiddengemsbooks.com/how-accurate-are-attribution-tags/ ARC Book Reviews and Author Services Thu, 09 Nov 2023 10:44:42 +0000 hourly 1 By: Minding the Statistics: Key Ad Metrics to Focus On - Reviewer4you https://www.hiddengemsbooks.com/how-accurate-are-attribution-tags/#comment-769352 Thu, 09 Nov 2023 10:44:42 +0000 https://www.hiddengemsbooks.com/?p=8488672#comment-769352 […] To calculate ROAS, divide the revenue generated from your Facebook ad campaign by the total ad spend. You can do this with your Attribution Tag data, or by checking your sales against a “baseline” period in which you weren’t advertising. I wrote a blog post about how to do that here. […]

]]> By: Minding the Statistics: Key Ad Metrics to Focus On - Hidden Gems Book Blog https://www.hiddengemsbooks.com/how-accurate-are-attribution-tags/#comment-759677 Fri, 13 Oct 2023 12:02:06 +0000 https://www.hiddengemsbooks.com/?p=8488672#comment-759677 […] To calculate ROAS, divide the revenue generated from your Facebook ad campaign by the total ad spend. You can do this with your Attribution Tag data, or by checking your sales against a “baseline” period in which you weren’t advertising. I wrote a blog post about how to do that here. […]

]]> By: How can you refresh a Facebook ad campaign? - Hidden Gems Book Blog https://www.hiddengemsbooks.com/how-accurate-are-attribution-tags/#comment-716989 Fri, 30 Jun 2023 12:02:04 +0000 https://www.hiddengemsbooks.com/?p=8488672#comment-716989 […] But that excitement can fade after a few months, when you might start noticing the profit you originally made so easily slowly diminishing over time. I speak from experience. When I launched one recent campaign in February, it made $1,200 in profit over my advertising costs and my “baseline” sales (you can learn how to calculate your baseline in this post.) […]

]]> By: Isabel Jolie https://www.hiddengemsbooks.com/how-accurate-are-attribution-tags/#comment-669615 Tue, 21 Mar 2023 14:23:52 +0000 https://www.hiddengemsbooks.com/?p=8488672#comment-669615 I agree with you that attribution is a game changer for advertising. Time and again I am finding ads I would have thought were “winners” based on CPC and CTR aren’t converting nearly as well as some with slightly high CPC and CTR. Over the last two months of using attribution tags on all ads, I am seeing profit margins/ROAS rise.

I have a question for you though – have you used attribution on international ads? I believe you are in CA, so international obviously has a varying meaning. But, I’m US, and am having a very hard time getting my attribution for UK ads to work. I’ve tried ensuring my links work…but I’m not showing any clicks AT ALL for UK. Meanwhile, ads in the same campaign but a different ad set for Canada, do show clicks. Are there potentially longer delays for international ads? I can’t figure out what I’m doing wrong in UK…my links for Amazon go to the UK amazon landing page. Any thoughts or suggestions? Do you have ads with attribution targets to UK?

]]> By: Dawna Raver https://www.hiddengemsbooks.com/how-accurate-are-attribution-tags/#comment-668658 Fri, 17 Mar 2023 16:19:53 +0000 https://www.hiddengemsbooks.com/?p=8488672#comment-668658 My sales and page reads were flat until I started running Facebook ads with attribution tags. But I do think everything is being underreported. However there’s no way to know if other factors are at play like backmatter and a newsletter exchange I’m currently involved in.

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