Comments on: Successful Advertising Means Playing the Long Game https://www.hiddengemsbooks.com/successful-advertising-means-playing-long-game/ ARC Book Reviews and Author Services Fri, 29 Dec 2023 13:02:22 +0000 hourly 1 By: How to Revamp your Publishing Empire in 2024 - Hidden Gems Book Blog https://www.hiddengemsbooks.com/successful-advertising-means-playing-long-game/#comment-784502 Fri, 29 Dec 2023 13:02:22 +0000 https://www.hiddengemsbooks.com/?p=8500710#comment-784502 […] Newsletter promotions offer a good “bang for your buck” but they’re generally a one-and-done deal – once your book has been featured, there’s no point trying to promote it again to the same audience. That’s why advertising on platforms like Amazon and Facebook are so important for your long-term self-publishing success. With the holiday season coming up, November is the perfect time to start a serious, long-term advertising campaign. You’ll have time to optimize it before the holiday season ramps up and people get serious about buying books. If you want to learn more about how to get started advertising, check out this blog post. […]

]]> By: Rosalind Tate https://www.hiddengemsbooks.com/successful-advertising-means-playing-long-game/#comment-774131 Sun, 26 Nov 2023 14:48:24 +0000 https://www.hiddengemsbooks.com/?p=8500710#comment-774131 Hi Ginger,

What a thoughtful, encouraging post on ads! Thank you!

Of course, mastering readthrough percentages is crucial. An author friend contacted me the other day, saying he’d listened to my old interview with you on Hidden Gems, where I’d said my readthrough from Book 1 to 2 of my first series was 22%. ‘That’s terrible,’ he said. I was able to put him right. 22% of readers DIDN’T read on to Book 2. Note to everyone: if you’re not confident with maths, don’t guess or misremember numbers doing live interviews!

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