https://www.hiddengemsbooks.com/maximize-books-roi-with-attribution-tags/ ARC Book Reviews and Author Services Fri, 30 Aug 2024 12:02:09 +0000 hourly 1 https://www.hiddengemsbooks.com/maximize-books-roi-with-attribution-tags/#comment-904529 Fri, 30 Aug 2024 12:02:09 +0000 https://www.hiddengemsbooks.com/?p=8486882#comment-904529 […] and clickable link to purchase the book. If you’re directing readers to Amazon, be sure to use an Attribution Tag to track their behavior once they get […]

]]> https://www.hiddengemsbooks.com/maximize-books-roi-with-attribution-tags/#comment-887356 Wed, 24 Jul 2024 18:22:29 +0000 https://www.hiddengemsbooks.com/?p=8486882#comment-887356 […] mitigated that recently with the development of Attribution Tags. These are uniquely generated URLS that you can use instead of a direct link to your book’s […]

]]> https://www.hiddengemsbooks.com/maximize-books-roi-with-attribution-tags/#comment-662932 Fri, 24 Feb 2023 15:56:03 +0000 https://www.hiddengemsbooks.com/?p=8486882#comment-662932 Did your ad creative emphasize Kindle Unlimited? I have a theory that ads that emphasize KU attract KU readers, and KU readers don’t buy units (why would they?). I’ve noticed that when I have a book in KU, my unit sales are much lower than when it’s out of KU…so my theory is that when it’s in KU, you attract more KU readers, but maybe not as many unit sales readers? At any rate, I’m currently advertising and using attribution for tracking for a wide title, and see sufficient unit sales to warrant continued advertising. I also make more in a unit sale than in KU page reads for one book, which makes me feel like it would be hard to have a positive ROAS on a KU title (unless series read-through was added in). Your example is interesting! Great for you to share. And I think your pricing example is interesting, but without knowing volume of clicks, it’s hard to say if it’s statistically relevant. Just on the outset, the difference between one to two unit sales, while percentage-wise is significant, it’s tough to buy the price difference is the only factor. At a small volume, that could be chance, or not replicable. Also, I’m curious, were you targeting men or women? I’ve read that women are more price sensitive on book prices, and men tend to be less so. You’ve mentioned in prior posts that you have some books geared to men, and some to women, so that’s why I’m wondering about your target audience for this ad test.

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