HiddenGemsBooks

Analyzing the Ad Performance of AI-Generated Art

Ginger — Fri, 25 Oct 2024 12:00:00 +0000

As authors, we’re often balancing our creative principles with the need to embrace new technologies that might boost book sales. That’s why, after recently expressing his dislike of AI-generated art in book ads, Ginger decided to run a small experiment to see how effective these ads truly are.

By comparing ads using AI-generated artwork with a similar set featuring traditional art, he was able to draw some surprising conclusions. While this sample size is small and not meant to prove anything definitively, the results could be useful for any authors still debating whether to stick with traditional imagery or explore the AI route in their marketing efforts.

A couple of weeks ago, I published a rant about how much I loathed seeing ads for eBooks in my Facebook feed that used AI-generated artwork, and it seems from the responses that many of you agreed with me!

However, the debate raised one important question that I didn’t have the answer to: Whether or not the ads worked effectively.

Because at the end of the day, that’s a major consideration for authors – especially when we’re struggling to sell products that often only have a tiny profit margin. I recently increased the price of my books on Amazon, but previously I’d been retailing them at $3.99, which meant I only made $3 in royalties with each sale. My traffic ads would normally generate one sale for every 12 clicks, meaning I had to keep my Cost-Per-Click below $0.25 to make a profit.

Would AI-generated artwork produce cheaper, more effective ads?

In the interests of science, I decided to find out – and share all the results with you. That being said, I am still opposed to the idea of using AI-generated art in my ads – I just thought that it was worth finding out the answer for myself.

How do you create AI-generated art?

AI artwork is a massive thing right now, and there are all sorts of sites you can go to and type in prompts to generate AI art. Alternatively, the tech-savvy amongst us can download all the components to make our own AI-artwork system, which isn’t burdened by some of the restrictions that commercial providers impose.

I’m fairly technically savvy, but not on the same level as Craig, so I took the easy option. I have a monthly subscription to Adobe’s Stock Photography service and they now offer the ability to generate AI artwork within that service. I decided to start there.

(As a quick aside, I hate the way Adobe now has so many AI-generated photos and pictures in their Stock Photography catalog. I normally filter them out, because otherwise at least 50% of the pictures I search for end up being generated by AI.)

I write MC Romance books, so I asked Adobe to generate some muscular heroes for my ads, and the results were actually astonishingly good. I was genuinely surprised how realistic some of the images were and one in particular looked so much like a muscle-bound friend of mine that I even sent a copy to him!

_{I used to bartend with a guy who looked like this – although his arms weren’t quite so freakishly vascular.}

I’d say the majority of the pictures that were generated didn’t pass muster. Some of them didn’t look like real human beings. Sometimes, they had incorrect details or backgrounds. By far the most common issue I ran into was generating pictures of people who didn’t look like the characters I was trying to make images of – I’d ask for a “muscular blond biker” and get a vividly realistic African-American biker with peroxide blond hair, for example (maybe he could be character inspiration for another day.)

Ultimately, though, I was able to generate enough pictures to make this experiment viable and go to work making some ads.

Creating Facebook Ads

When you run Facebook ads, you generally need three sizes to hit all the potential placements. A square image for the general Facebook and Instagram Feed, a portrait style one for Reels and Stories, and a landscape one for the Right Sidebar and News segments.

I have a template I’ve used for ages which generally delivers good results. It features a mockup of an Amazon Kindle with my book cover on the display, and I add the stock photography as a backdrop. That’s exactly what I did here – creating four ads for four books, each in the three different sizes.

This actually took some artistic skill, I’m not going to lie. I’m pretty handy with photoshop and not only did I create the three differently-sized ads, I also added some tattoos to my hunky heroes to keep them consistent with the covers and “brand” of my books.

_{I added the tattoos myself – and it’s worth noting that the handsome stud on the cover of the eBook is NOT AI-generated.}

I believe AI can automatically add tattoos when it generates pictures, but they’re typically abstract types of letters and artwork and I wanted real-looking tattoos, so I used stock photography I’d used for previous designs using real, human models.

_{These are some of the ads I’ve created using real-life, non-AI stock photography. I prefer them!}

Perhaps this was cheating, since AI-generated tattoos would have definitely been a giveaway that this wasn’t a real human being in the ads – but I have some standards I don’t want to compromise on. That being said, I wasn’t trying to deliberately mislead anybody. I didn’t want to trick people into thinking these were real models in the photo – but the integrity of the experiment also required not making it too obvious.

Creating Video Ads

Once I’d created my ads, I took it a step further and created animated versions of them. This is something I do with all my regular ads, since video doesn’t tend to be very effective on Facebook. I used a program I paid for a number of years ago that adds pre-rendered overlays to my images to make it look like it’s pouring with rain, smoke is wafting across the screen, or sparks from a fire are billowing up in front of the images.

I made each video run for 12 seconds and made a version for each size across all the ads that I made – a Story version, a Square version, and a Landscape version.

I really liked the look of these ads! I still felt a little squeamish about using AI-generated art instead of real pictures of actual models – but at this stage of the process, I was becoming uncomfortable with just how good my ads looked.

I hadn’t expected the whole process to come together so easily. From generating the models to animating them, making AI ads was actually easier than making regular ads since I didn’t need to do so much Photoshop. My AI-images were pre-rendered in the right proportions, with appropriate backgrounds, and I just needed to crop them and add small details like the tattoos. The whole process was much quicker than using regular stock photography.

(As I said before, I was getting really squeamish about it at this point.)

Running the Ads

After I’d finished rendering the video versions of my ads, I added them to a brand-new campaign and decided to face them off against a series of ads that I’d run previously with great success. My older ads were all generated with real, live humans as the models (and real life locations from stock photography.) I’d used the same methods to generate these ads in different sizes, and made video versions of all of them, so I thought this was a fair comparison to experiment with.

I decided to run a Traffic Ad campaign rather than a Sales campaign, like the ones I normally use to direct potential customers to my direct sales funnel. Traffic ads give you the opportunity to reach a much broader audience much more cheaply, which was great since I was more focused on comparing the ads than making sales with this experiment. I set the ads to switch off after the same number of impressions, giving each of them the same opportunity to reach the same number of people.

Then, heart in my throat, I set them to run.

What were the results?

After a day of running the ads, I had enough information to compare the “real” artwork to the AI-generated art. The results surprised me.

I used the metric of Click-Thru-Rate to judge the effectiveness of each ad, since that compared the number of Impressions to the number of Clicks, effectively ranking just how engaging and click-worthy the ads were.

Six ads performed significantly better than the others – but surprisingly, three of them were AI-generated and three of them were made using regular stock photography, meaning there wasn’t a clear winner between AI-generated art and the regular kind.

Five of them were video ads, however – and the rest of the video ads also performed better than the static image ads I’d created, regardless of whether or not the original artwork in them was generated by AI or not.

In fact that one rogue outlier, the static image ad that made it into the top six (it was #4, actually) was created using real-life stock photography, not AI-generated art, so it didn’t make the results between the two any clearer, either!

But what did seem clear was that video ads definitely seem to outperform regular static ads. They consistently seemed to get more impressions, a higher click-thru-rate, and result in a lower cost-per-click.

Conclusion

I was surprised, but also a little reassured by the fact that AI-generated art didn’t immediately and dramatically outperform the real-life images and stock photography I’d used in my ads.

Perhaps I’d muddied the waters a bit by adding real tattoos to my handsome hunky heroes, or maybe the AI-generated artwork I’d chosen had just been too realistic – maybe people couldn’t tell the difference! In any event, it wasn’t the artwork that really made the difference – it was the animation.

Videos, it seems, really are the way to go when creating and running Facebook ads. The movement seems to make people more likely to stop mid-scroll, and that gives them enough time to read your copy and click on the “Learn More” button.

(The copy in both sets of ads was identical, by the way, to ensure a fair comparison.)

That’s why I’m definitely going to make sure I make video versions on all my ads moving forward.

That being said, however, I’m not abandoning my static ads. Not only did at least one of them perform comparatively to the video ads, but none of them had performed badly by any stretch of the imagination. I think there are definitely going to be circumstances in which a static ad might be a better option (in the tiny landscape ads in the news feeds, for example) and in general it’s good practice to have more ads in your campaign rather than fewer.

And for the time being, at least (and ideally the foreseeable future) I’m going to continue trying to avoid running ads involving AI-generated art.

The quality of AI-artwork is continuing to improve at a ridiculous rate, and even the art I used for my ads was difficult to differentiate from real stock photography. However, I have too many friends who are models and photographers to be willing to abandon real stock photography anytime soon.

And the good news, in the short term at least, is that the metrics seem to indicate I won’t lose out by sticking to my principles in this regard. The real question, however, is how long that will last.

What did you make of this experiment?

I was inspired to run this experiment after seeing so many comments (and emails) on my last article about AI-generated art in ads, and I’d love to learn what you thought about this one.

Were you surprised by the results? Relieved? Will you be experimenting with AI-generated art in your own ads, or sticking to your guns and only using “real” photography like I intend to?

We’re voyaging deeper and deeper into a brave new world for creative folks, and I’d love to learn where people stand on the issue. Please don’t be shy about putting your opinion into a comment down below.

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Thrilling Tales to Get in the Spooky Spirit

Hidden Gems — Tue, 22 Oct 2024 12:00:00 +0000

As the leaves turn and the weather changes, it’s time to carve pumpkins, pick out costumes, or read thrilling tales. In the lead up to Halloween, we’ve pulled together a list of thrillers that will keep you turning the pages. As always, we’re focusing on the hidden gems that our readers loved, and hope you will, too.

Mama’s Boy by Mike Avery

With over 20 reviews and a 4.8 star average, Mama’s Boy by Mike Avery is the third and final book in the Susan Sorella series. This series chronicles Susan Sorella, a defense attorney, as she attempts to save her client from life in prison.

In Roxanne D.’s five star Amazon review, she raves of this installment, “A senior in high school who finally worked up the nerve to ask the girl he had a crush on out, and she said yes. Imagine his joy. Imagine going home and falling asleep only to be awakened by gunfire. Imagine finding your father shot to death and as soon as you pick up the gun, the cops burst in and arrest you for the murder of your father.

This is a very well written book that keeps you on the edge of your seat. You think you know what is going to happen, but no – something else happens. Held my attention from the first page to the last!”

Robert F. concurs in his five star Amazon review. “…As a storyteller, Avery has created an array of colorful characters operating in the always-tribal City of Boston. Where else would an Italian mob boss demand a meeting to threaten an Irish street gangster to lay off a Black liquor store owner? The characters, their motives and the scene settings always ring true. The drama builds naturally, concluding in the masterful trial scenes. The outcome remains in doubt until the jury returns to the courtroom with its verdict. Happily, the real end of this story is knowing that Susan has been called to take on her next case and no doubt our fourth story. Can’t wait..”

The Girl in the Fire by Sarah K. Stephens

With over 90 reviews, this psychological thriller follows Damien, as he untangles the lies of his fiance, before it’s too late.

“The Girl in the Fire is one of those books that grabs you and doesn’t let go until the last page. Sarah K. Stevens has crafted a twisty, turny rollercoaster of a story that had me guessing at every chapter,” Smaltz writes in their five star Amazon review. “The storyline is incredibly unique, with two different viewpoints that kept the tension high. The way it’s told really made me feel like I was inside the characters’ heads—never knowing who to trust. And let me tell you, that sense of not knowing who’s on your side made it such a page-turner. I was glued to it! The characters were so well written; they felt real, complex, and deeply flawed in the best possible way…”

Nicolette raves in her five star Amazon review, “What an introduction to Sarah K. Stephens The Girl in the Fire was! This story is like a snowball. It starts out just rolling along and building up, but as it gets bigger it starts going faster and faster. This snowball takes many turns as it’s flying down the hill on an unpredictable path. And at the bottom, the snowball smacks into its conclusion and all the individual pieces find their final resting place. I loved the character development and arch of this novel, and you will too!”

The Cobalt Curse by Joey O’Connor

With over a dozen reviews, and an outstanding 4.9 star average, The Cobalt Curse is a globe spanning thriller that follows Professor Kai Baldwin as he searches for his missing former fiance.

Lynne G. writes in her five star Amazon review, “This is an excellent book and story, loved it, could not put down. Fast paced with many twists and turns, intrigue created with intelligence, knowledge of many places, languages, viruses, peacekeeping, travelling the world, from Dubai to the Congo jungle. I could picture myself there and it opened my eyes to the many issues of conflict materials, human tragedy, abuse and child labour; very sad this goes on today. I would like to see this book in movie form, it would make a blockbuster movie. Kudos to Joey O’Connor. Cannot wait to read another by this author!”

Alison K. raves in her five star Amazon review, “Right out of the gate The Cobalt Curse and its intriguing storyline grabs the attention of readers. Who is this professor with scars across his wrist that seem to be whistleblowing on the so-called smartphones that dictate everyday lives? What does this have to do with children in the Congo? You’ll find out right quick because The Cobalt Curse is a page-turner and the plot will drive you to get to the bottom, the very bottom, of this suspenseful spin on the nefarious culture of modern day technology. The Cobalt Curse moves through the lives of protagonists and antagonists alike at bullet speed as the words become a moving picture from fade in to fade out.”

Dead Water by Berrick Ford

With over 200 reviews and a 4.5 star average, Dead Water is the first of a three book series, which takes place in Cornwall. In this first installment an investigative team works to get to the bottom of a suspicious death on the beach. According to the Publisher’s description this one is perfect for fans of Ann Cleeves, Kathy Reichs and Simon McCleave.

“If, like me, you enjoy watching English detective TV series (Vera, Midsomer Murders, Blue Lights…) then you should definitely try this book…I thoroughly enjoyed it and can’t wait to read the next story in this new, exciting crime thriller series,” Peggy M. raves in her five star Amazon review. “…The writing was fluent, The crime was slowly uncovered, it was very exciting and remained a mystery until the end. The author did a great job of explaining how the police worked in England, the different names and many other things involving police work..”

Lola L. concurs in her five star Amazon review, “This beautifully written story of a new police officer on the Cornish coast brings the reader in with its flawed and honest characters and harsh and wild setting. Tamsin Poldhu and Rob Rego become unlikely partners and even friends as they solve the murder of a young woman washed up on the beach of Tamsyn’s hometown. With dueling viewpoints of the outsider and the hometown girl, we grow to love the town even as we hate the crime.”

Five Man Fugue by C.D. Peterson

With a dozen reviews, and a 4.2 star average on Amazon, Five Man Fugue is a mystery told from five different, and seemingly unrelated, viewpoints.

NanaP. writes in her review: “This book was so unique I can’t even give it a good brief summary just know if you love a good mystery/romance/literary fiction then you will definitely enjoy this book because most of the time it is one or all three of those genres. All I can say is wow… What a freaking book!”

htyll7 agrees in their five star Amazon review, “…Clever and insightful with a riveting storyline and rich characters, you’ll be on the edge of your seat all the way to the last page.”

Hidden Gems readers got to read these terrifying novels first, so if you want more books that make your heart and mind race, sign up today! Subscribers to Hidden Gems receive invitations to read books like these – plus other titles from any of up to 15 other genres – for free. Authors send these out in the hopes that the readers will write an honest review once they’re done.

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Why You Shouldn’t Leave Chekhov’s Gun Hanging On The Wall

Ginger — Fri, 18 Oct 2024 12:00:00 +0000

Writing is a craft, with authors employing a variety of tools and techniques to weave together their stories. One such tool is Chekhov’s Gun, a principle that essentially emphasizes that every element introduced in a story should serve a purpose, or it shouldn’t be there at all. Today, Ginger is digging into the details of this technique and how it can be used in your own work, along with examples of how it has been used in popular literature and film.

Checkhov’s Gun is all about discipline, foreshadowing, and rewarding your readers for their attention to detail. Whether it’s a clue hidden in the first chapter, a character’s flaw that leads to their downfall, or a seemingly innocuous object that becomes critical later on, this tool can add layers of suspense, symbolism, and satisfaction that will transform your stories from good to unforgettable.

Writing is a craft, not an art – and as craftsmen, we writers employ tools and techniques when we’re crafting a story in exactly the same way a carpenter uses tongue and groove or half-lap joinery when building a table.

One tool a writer might use is something called a “Chekhov’s Gun” – named for Anton Chekhov, a renowned Russian playwright and short story writer frequently considered to be one of the greatest masters of the short story form – known for his realistic and often tragic depictions of human life.

(And I mean tragic even by Russian standards!)

Chekhov famously warned writers: “If you say in the first act that there is a gun hanging on the wall, then in the second or third act it must go off. If it doesn’t go off, then it shouldn’t be hanging there.”

This principle, now known as Chekhov’s Gun, has become a fundamental tenet of good storytelling. It rewards audiences who pay attention to every detail, no matter how seemingly inconsequential – and it can be a powerful tool for foreshadowing in fiction.

Who Was Anton Chekhov?

Anton Pavlovich Chekhov was born on the coast of the Sea of Azov in 1860, and rose to become a prominent figure in Russian literature, celebrated for his realistic short stories and plays. His works often explored themes of human nature, love, loss, and the complexities of life. Chekhov’s writing style was characterized by its simplicity, subtlety, and ability to evoke powerful emotions through understated language – and it was also famous for ensuring that everything of importance is always right there in the narrative.

The Concept of Chekhov’s Gun

Chekhov’s Gun refers to the idea that any element introduced into a story should serve a purpose and be relevant to the plot. If an object or detail is mentioned or shown early on, it should ultimately play a significant role in the story’s resolution. This principle rewards those who pay attention to detail and creates a sense of tension, anticipation, and satisfaction for the observant reader. It also demands discipline from the writer – forcing them to sacrifice details and description that are irrelevant to the plot.

How Chekhov’s Gun is Used in Fiction

Chekhov’s Gun can be used in various ways to enhance storytelling:

Foreshadowing: By introducing something early on that later becomes significant to the story, authors can hint at future events, creating suspense and anticipation in the reader.
Symbolism: Objects or details can represent deeper themes or ideas, adding layers of meaning to the story. A gun represents the sudden finality of death, for example – and having it hanging on the wall warns the audience that the promise of death hangs right alongside it.
Characterization: The way characters interact with objects or details can reveal their personalities and motivations. A character acting carelessly with a gun, for example, is demonstrating that they have a careless attitude to life and death.
Plot Development: Because it’s always destined to be fired, Chekhov’s Gun should ultimately always be used to drive the plot forward, creating cause-and-effect relationships between characters and events.

Examples of Chekhov’s Gun in Fiction

The Literal Chekhov’s Gun: In Chekhov’s own play The Three Sisters, a gun is prominently displayed on the wall. It later goes off, symbolizing the characters’ unfulfilled desires and the tragic nature of their lives.
The MacGuffin: Alfred Hitchcock famously popularized the concept of the MacGuffin, a plot device that drives the story forward but is ultimately unimportant. However, even a MacGuffin can function as a Chekhov’s Gun, as it often sets events in motion and creates tension, or raises the stakes or demands a sacrifice from the main character later on.
The Clue in the First Chapter: In Agatha Christie’s detective novels, clues are often introduced early on, challenging the reader to solve the mystery alongside the protagonist. You collect them along the way, and they only make sense when they’re all assembled together.
The Character’s Weakness: In many stories, a character’s flaw or weakness is introduced early on, foreshadowing their eventual downfall or redemption. Indiana Jones has his fear of snakes revealed in the cold open of the movie, for example, and it foreshadows him being entombed with thousands of deadly asps later in the movie.
The Setting: The setting of a story can be a Chekhov’s Gun itself, influencing the characters’ actions and shaping the plot. It could be a spaceship doomed to crash, a farm on the cusp of an abundant harvest, or any other location marked by the inevitability of future events.
The Dialogue: A seemingly insignificant conversation can hint at future events or reveal hidden motivations. In Aliens, for example, the main character of Ripley wants to be useful to the Space Marines she’s flying with, and points out that she’s got a “Class 2 rating” with the mechanical power loader they use. This pays off at the climax of the movie, when her aptitude with the power loader lets her fight mano a mano (which means “hand to hand”, not “man to man”) with the fearsome alien queen.
The Object with a Past: An object with a history or significance can become a Chekhov’s Gun, adding depth and meaning to the story. Just think of Luke Skywalker when he picks up his father’s lightsaber for the first time in Star Wars. The weapon was cut from the hand of Anakin Skywalker just as Darth Vader would later cut it from Luke’s hand in The Empire Strikes Back.
The Supernatural Element: In horror and fantasy genres, supernatural elements introduced early on often play a crucial role in the resolution of the plot. Ghosts are often introduced as spooky noises and slamming doors rather than the horrific terrifying apparitions they reveal themselves as at the climax of the story.
The Character’s Secret: A secret revealed or hinted at early on can create tension and anticipation. This was one of the things Star Wars: The Acolyte did right – hinting at the secrets Master Sol was hiding, and how destructive those secrets would be when finally revealed to his former Padawan, Osha.
The Unexpected Twist: A seemingly insignificant detail can be revealed to have a major impact on the story later on, creating a satisfying twist. A great example is the unreliability of the DeLorean sports car in Back to the Future – suggested at the time as nothing more than a characteristic quirk of European automobiles, but later nearly ruining Marty McFly’s attempts to return home.

Tips for Incorporating Chekhov’s Gun in Your Own Stories

If I’ve whet your appetite for using Chekhov’s Gun in your current or future stories, here are some things to think about:

Plan Ahead: Think carefully about the elements you want to introduce and how they’ll ultimately connect to the plot.
Make it Relevant: Ensure that the elements you introduce are meaningful and contribute to the overall story. A Chekov’s Gun that goes unfired is a Red Herring.
Create Tension: Use Chekhov’s Gun to build anticipation and suspense. A gun is a great example to use because it’s a tool that could become deadly.
Avoid Overuse: Don’t overload your story with too many Chekhov’s Guns, as it can become overwhelming. While they prove very satisfying for a reader, it pulls you out of the flow of the story if there are too many details you’re trying to keep track of while you read it.
Be Subtle: Sometimes, the most effective Chekhov’s Guns are those that are subtly introduced. This makes them especially satisfying when they’re “fired” later in the story.
Consider the Theme: Chekhov’s Gun can be used to reinforce the underlying theme of your story. Symbolism is another powerful tool for writers, and it combines well with the foreshadowing of Chekhov’s Gun.
Pay Attention to Details: Using Chekhov’s Gun requires discipline as a writer. Now, every detail in your story should have a purpose, even if it’s a small one. You can’t afford to hang metaphorical guns on the wall if they’re not going to go off.
Avoid Chekhov’s Rifle: On the same topic, in Chekhov’s play The Cherry Orchard there are two rifles featured that never get fired. As a result, this is often held up as a failure of the principle of Chekhov’s Gun – defined as an element that is introduced but never resolved, and sometimes referred to as “Chekhov’s Rifle.”
Experiment: Don’t be afraid to try different approaches to Chekhov’s Gun. You don’t have to use a literal gun, and a line of dialogue can be as meaningful to the concept as an actual, physical object.
Get Feedback: When you share your work with other readers for the first time, ask for their opinions on how you’ve used Chekhov’s Gun. You’ll be surprised what beta readers and ARC audiences pick up on that you might not have noticed even as you wrote it!

Conclusion

Chekhov’s Gun is a powerful storytelling tool that can enhance your fiction and create a more satisfying reading experience. By carefully planning and incorporating this principle into your work, you can elevate your writing and connect with your audience on a deeper level.

And as a self-published author, you have the unique opportunity to experiment with different storytelling techniques like this as you search to find your own voice. Don’t be afraid to take risks and try new writing techniques to add deeper layers to your tales. By understanding and applying the concept correctly, you can create stories that are even more engaging and meaningful.

Have you seen examples of Chekhov’s Gun in your favorite books, movies, or TV shows? Which are your favorites? And what are your own experiences with incorporating Chekhov’s Gun into your writing? I encourage you to leave a comment below and share your thoughts!

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Heart-warming romance novels to read and enjoy

Hidden Gems — Tue, 15 Oct 2024 12:00:00 +0000

If you’re seeking cozy comfort and heart-warming romance this fall, we’ve curated a collection of books that have captured the hearts of Hidden Gems readers. From autumnal love stories set in quaint towns to fiery romances that ignite in the crisp, cool air, these books promise to warm your soul and leave you longing for more.

The Duke of Spice by Sasha Cottman

The Duke of Spice is notorious for scandal and disregarding the rules. When this morally gray hero crosses paths with the strong willed, quiet and bookish Lady Victoria Kembal, their rivalry quickly escalates into a dangerous game of cat and mouse.

“I do love a good historical and this one ticks all of the boxes, a Duke who is a little different from the usual Dukes and a feisty heroine who knows what she wants,” Helen S. wrote in their 5-star review. “I did love this one it is witty, steamy, sensual and a fabulous read, one that I highly recommend to any lover of historical romance, one with a difference, a must-read.”

“First book I read by this author, and it kept me very busy with the exploits of the protagonists. Not at all what I expected from a confrontation between these rivals,” Anonymous wrote in their 5-star review. “As always happens when I get excited about a story, I am now looking for more books by this author.”

Dangerous Descent by Evie Jacobs

With a 4.4 average star rating on Amazon, in the Dangerous Descent, Pilot Elise Hughes has traded the sunny skies of Florida for the rugged peaks of the Rockies. But when a routine emergency landing turns into a life-altering experience, she finds herself stranded in a small town with a handsome, mysterious stranger.

“A fast-paced, suspenseful debut novel with strong characters and lots of intrigue. Secrets lurk and haunt, and trust is as dangerous as betrayal. Can these two put aside their pasts and issues when push comes to shove?” Anonymous wrote in their 5-star review. “A great read for fans of romantic suspense and contemporary romance.”

“This is more than your basic romantic suspense with two deserving people fighting the bad guys,” Kathryn C. wrote in their 5-star review. “On a scale of 1-5, Dangerous Descent merits a 6.”

Cruel Summer Vows by Rachel Radner

With a 4.5 average star rating in this friends to lovers Hollywood romance, Ryan Lane, a disgraced celebrity, finds solace in a small town. There, he meets Nora, a mysterious woman who sparks an unexpected connection. Their summer fling, filled with secrets and passion, threatens to unravel when their identities are revealed.

“Wow! I absolutely loved this book. Amazing characters and wonderful plot. Very beautifully written and easy to read. Ryan Lane escaped LA after a scandal. He keeps thinking about Jasmine, the married woman who he slept with. He meets Nora, the awkward woman. They start having conversations and spending time together, getting to know each other better. I loved their chemistry and passion. They were made for each other,” Anonymous wrote in their 5-star review. “Overall I loved this book very much. If you’re looking for a friends to lovers, Hollywood romance then you’re going to love it.”

“What a cute story! Two people, haunted by their pasts, meeting and completely relating to and falling for each other. I loved that they normally hide their true selves from the rest of the world but they immediately felt a connection and were comfortable enough to be real with each other,” Debbie W. wrote in the 5-star review.

The Bookworm and the Cat’s Meow by Jeanine Lauren

According to the Publisher’s description, this second chance romance is perfect for anyone seeking a fresh start and a heartwarming escape. In this 4.6 average star rated novel, newly divorced Lance Reed must learn to open his heart in ways he never expected.

“I started reading and loved it. A very well written book. And I enjoyed it since it had cats and I have kitties. It was just the kind of book that will relax your mind with. It had the sweetness of a bit of romance and humor and family . And fast-paced and not tons of characters to keep up with,” Teresa B. wrote in their 5-star review. “This is the first book I’ve read of this author but I’m going to look for more.”

“A sweet new romance in an idyllic setting: A bookstore, an ocean, rescued cats, and unexpected budding romance,” Ann D. wrote in their 5-star review. “I love the feels this story brings– the setting, the realistic encounters and reactions, and the willingness of both to put their own reactions aside in order to understand each other.”

Royal Rising by Holly Kerr

With over 70 reviews and an impressive 4.5 average star rating on Amazon, in Royal Rising, Kalle, the heir apparent to the throne of Laandia, is more concerned with his latest fling and the success of his bar than his royal duties. However, the question remains: who will be his queen?

“Kalle and Edie have been best friends forever and great business partners, but things are going to change quickly and in a big way. Kalle is next in line to be king, and he needs a queen. The process is hysterical, and his family is so loving and understanding,” Anonymous wrote in their 5-star review. “It’s just a fun, sweet read from start to finish.”

“I have been reading this series since the beginning, and I adore this fictitious country and the wonderful characters Kerr has developed. The entire royal family is delightful; I continue to thoroughly enjoy each installment,” Rebecca H. wrote in their 5-star review. “Kalle and Edie have a wonderful dynamic.”

Hidden Gems readers got to read these books for free, so if you want more romances, sign up today! Subscribers to Hidden Gems receive invitations to read books like these – plus other titles from any of up to 15 other genres – for free. Authors send these out in the hopes that the readers will write an honest review once they’re done.

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Two Reasons Why I hate AI Art and Advertising

Ginger — Fri, 11 Oct 2024 12:00:00 +0000

As the summer slump fades, self-published authors are ramping up their marketing efforts once again, and if you’ve been on Facebook lately, you’ve probably noticed the surge in eBook ads. Among them, one trend is sparking a heated debate—the use of AI-generated art. Is it a smart way to cut costs and boost engagement, or does it risk coming off as cheap and impersonal? In today’s blog, Ginger leaps right into this controversial topic, sharing two key reasons why he isn’t a fan of this approach.

While Ginger’s views aren’t unique among authors, the bigger question remains: how effective are these AI-generated ads? If they were proven to boost book sales and profits, would more authors be willing to embrace them despite their reservations? The digital landscape is constantly evolving, and not every decision has a clear-cut answer. Understanding the pros and cons can help you form your own opinion and make informed choices in your marketing strategy.

Fall has descended here in the upper northeast, and for a lot of self-published authors, that means the “summer slump” is finally over (if you even believe in such a thing.) As a result, many of us have started advertising our books more heavily on Facebook.

You’ve probably noticed it yourself. As you scroll through your Facebook feed, you’re probably seeing ads for eBooks much more regularly. I know I am – as well as writing books, I’m an avid reader of them, and that makes me my own target demographic.

Seeing all these books being advertised also allows me to see what trends are currently popular among self-published authors. I’m always interested to note if the books they’re advertising are in Kindle Unlimited or not, or whether the ad drives to a direct sales page rather than a product page on Amazon. Direct sales is definitely a growing trend, which is why I’m investing so much time and effort into it right now.

It’s also interesting to see which formats of ad are more popular. I’m always trying to figure out if static images or videos appear more frequently, and how much the length of the copy in the headlines affects click-through rates. I love seeing ads for eBooks that break the mold, too. There’s one author in particular who has full-length video ads featuring her talking directly to the camera, and I’m just dying to ask her whether they’re successful or not.

But not all the trends I see inspire such curiosity. There’s one very common advertising trend going around at the moment which I’m really not a fan of. You’ve probably seen examples of this kind of ad in your advertising feed (or as a self-published author, you might even be doing it yourself.)

That trend is authors using AI art in their Facebook advertising.

I hate it!

Now, this is just my opinion – it’s not like I’m the advertising police and have any right to tell authors what they can and can’t do when it comes to their advertising.

I also don’t know how effective it is. I keep seeing authors doing it, so it might be a very successful strategy for driving clicks and engagements. Just because I don’t like something doesn’t mean it doesn’t work.

But I hate it!

I hate seeing authors use AI artwork for very subjective, very personal reasons – and while I’m certainly not saying I’m right, I’d still like to spend this week’s post stating my case about why I don’t like authors doing it. It’s a post meant to inspire and drive discussion – feel free to leave your own opinion in a comment underneath, especially if you want to explain to me why you think I’m wrong!

But, without further ado, here are the two main reasons why I hate seeing authors use AI art in their advertising:

Reason #1: It looks creepy and fake

AI generated art is still in its infancy, and yet already it can produce incredible results. I’ve seen some images created by AI that are impossible to tell from the real thing.

But they’re very much in the minority.

In most cases, it’s still really easy to spot AI-generated art. There’s something about the “uncanny valley” nature of AI that sets off subconscious triggers in our mind. One glance will have us counting fingers, examining words and numbers, and looking for all the other clues in the image that give away the fact that it was generated by a computer.

When you’re advertising your books, I don’t believe you should associate them with creepy, fake looking artwork. It might work well for a horror novel, perhaps – something Lovecraftian or a grisly body-horror tale. For most books, though, we want the reader to be immersed in the authenticity of the world we created. We want to achieve the opposite of the “uncanny valley” and write prose that resonates with our readers because of how real it seems.

Reason #2: It looks cheap and lazy

Okay, I’m probably going to sound pretentious and elitist here, but I think somebody’s got to say it. AI generated art looks cheap.

Because it is.

It’s often free, in fact – and when something is free, you generally get what you pay for.

AI-generated art is still so easy to identify that I believe its use in your Facebook advertising immediately sends a subconscious message to your potential readers:

“This book is cheap and lazy.”

And it’s not! You know that and I know that!

I know you spent weeks, months, or even years writing your book – and that you imbued it with as much honesty, authenticity, and truth as you possibly could. I know you created a world within its pages that is still vividly real to you. You crafted characters within the narrative who seemed so real to you that they became your friends.

To write a book – even if it’s never commercially successful – is to have achieved something most humans will never have the creativity, discipline, or drive to accomplish. It’s a testament to your hard work and courage. It’s something real…

…and AI art is not.

The square-jawed action hero in your AI-generated ad never really existed. He was never born. He never went to school. He never fell in love, or lost a fight, or decided what his favorite flavor of ice-cream was. He’s just an amalgam of millions of different pictures that have been filtered and distilled through a few lines of digital “prompt.”

There wasn’t a photographer to take that picture. The sun never hit the green fields of grass in the distance behind him, because neither that sun nor those fields ever existed. Instead of all the people and lives involved in making that photo happen, you typed in a few keywords and clicked a few checkboxes and the image appeared as if by magic.

And I think that’s lazy.

But the worst part is that I think it makes your book look lazy, too. Once again, I believe it sends a subconscious message to your readers that makes them wonder if you took the same approach to writing and editing your book as you did when you created your ads.

Did you just take the lazy and cheap approach? Did you even write the book yourself? If you’re advertising it using AI-generated art, what’s to guarantee the book isn’t AI-generated as well?

I think using AI-generated art to advertise your book reflects horribly on your book and does nothing to represent the time, dedication, and passion you (hopefully) spent writing it.

Conclusion

I think those are two very solid reasons why I hate authors using AI-generated images to advertise their books – but as I said earlier, this is just my opinion.

There are two other things I think it’s important to mention, both of which undermine my argument. The first is whether or not advertising using AI-generated artwork actually works or not.

I couldn’t tell you.

I’ve never personally tried it. However, I’ve seen enough AI-generated ads in my feed recently to assume there must be something to it. The goal of an ad is to get potential readers clicking on it, after all, and if AI-generated art can deliver that, why shouldn’t authors use it?

Trying to advertise self-published books is not for the faint of heart. It’s a very tricky business to make a profit in. If AI-generated art provides low-cost clicks and impressions, it becomes less a personal choice and more of a business imperative to use it. If it’s the difference between making a profit and losing money, how squeamish are you willing to get?

And secondly, AI-generated art is getting better all the time. Right now it’s generally pretty obvious when you’re looking at images generated by a computer. However, it’s not always obvious – and art generated by really smart designers, who really know how to write prompts, is practically impossible to tell from the real thing.

The AI-generated art we see now is the worst it’s going to look. Every single day, AI’s ability to create realistic images is getting better and better. Soon – perhaps disturbingly soon – you really won’t be able to tell the difference between an AI-generated image and reality.

And when that point is reached, what other reservations could an author have for not wanting to use it?

The appeal of writing and self-publishing has always been the low barrier to entry, and soon AI will give authors access to eye-catching graphics and bespoke images that would have once required a professional photoshoot to achieve. You’d have to be nuts not to want to take that opportunity. It’ll be a bigger industry disruption than the invention of the digital camera.

It terrifies me!

AI is growing more and more powerful each and every day, and perhaps that’s really the biggest reason I hate authors using it to generate art for their ads. It marks a transition from one era of storytelling into another, and while I can’t stop the march of technological progress, I can still rebel against it with every iota of my being.

But what do you think?

What are your opinions on authors using AI-generated art to promote their books? Do you use it yourself? We’d love to hear your opinions, your results, and your thoughts on how AI is going to impact the future of digital self-publishing.

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Learn Something New from these Non-Fiction Books

Hidden Gems — Tue, 08 Oct 2024 12:00:00 +0000

Whether you are looking to develop a new skill, or brush up on an existing one, this list of non-fiction books can help. Recently loved and reviewed by our Hidden Gems ARC readers, there is something for everyone on this list.

Secure the Bag by Aroldo Filizola

With 14 ratings and a 4.8 star average, Secure the Bag by Aroldo Filizola helps both parents and teens develop critical financial skills.

Roberto C. describes in his five star Amazon review why you should add this to your TBR list, “Easy and entertaining read for adults and for teens for sure. This book has triggered great conversations at my dinner table with my teens on very specific topics. Since they read the book, we’ve opened Roth IRA accounts for my 2 boys and are on their way to save towards retirement. This book will change the way your teen looks at money, their spending habits and provide them a criteria on the meaning of being a millionaire.”

“Mr. Filizola does a great job explaining investing concepts in a simple way. This is a must read book for teens, and their parents or guardians. It is never too late to start investing, but the sooner the better. Teens can avoid basic but impactful mistakes by following the book.” Gustavo P. concurs in his five star Amazon review.

Our Global Lingua Franca by Gregory Diehl

With nearly 70 ratings and an impressive 4.9 star average, Our Global Lingua Franca by Gregory Diehl dives into the pitfalls of failing English as a Foreign Language programs and provides insight on how educators and learners may increase fluency and confidence in teaching and learning English.

“…This book is a game-changer for educators worldwide. It provides valuable insights and practical strategies for teaching English in challenging contexts where traditional EFL programs may not be effective. From curriculum design to cultural sensitivity, it covers every aspect of the teaching process. The real-life success stories and adaptable approaches make it an essential read for educators looking to make a meaningful impact on English language education globally. Our Global Lingua Franca is a must-have resource for those dedicated to spreading English proficiency where it’s needed most.” Ahmed raves in his five star Amazon review.

John F. concurs in his five star Amazon review, “My neck is a bit sore from all the vigorous nodding in agreement I did as I read Our Global Lingua Franca by Gregory Diehl! I really wish this guide had existed when I taught English in Japan and Taiwan, where I saw firsthand how broken most EFL programs are. So much time is spent studying for tests, memorizing vocabulary out of context, and talking ABOUT English IN the local language. It’s no wonder so many EFL students emerge from years of study unable to communicate in the language. Fortunately, my academic background in Linguistics and my own experience learning Japanese and Mandarin helped me to figure out how to best help my English students. But it took a lot of trial and error that could have been avoided with Gregory’s book in hand.”

The Actor’s Book of Quotes by Mike Kimmel

With over 50 ratings and a 5 star average, The Actor’s Book of Quotes by Mike Kimmel is a must read for actors searching for encouragement on their journey. Meant to encourage, inspire, and support performing artists, this book provides a boost and a fresh perspective.

“This book is an excellent idea, and a strong resource guide, for acting class students and professional level actors. Many of the quotes are inspirational and many are funny, while many others are philosophical and will make you think long and hard. All in all, it’s a great book for actors of all skill levels and will give the reader many wonderful insights on the industry,” Carolina N. explains in her five star Amazon review.

Barry B. writes in his five star Amazon review, “Although this book is primarily targeted to actors, this is a collection of inspiration and knowledge for everyone, no matter where you happen to be on your life’s journey. The categories and chapters are laid out in an easily digestible reading. The research and being able to compose the in depth material in this book is extraordinary. It’s a book that each person can read, take with them and often glance back over when a dose of enlightenment is needed. The call to action is a bonus. Pay it forward and share. It’s a gift that can keep on giving. A beautiful body of deeply researched work.”

Executive Functioning Skills for Young Adults by Heidi Bodanis

Having over 100 reviews and a 4.7 star average on Amazon, Executive Functioning Skills for Young Adults by Heidi Bodanis is a guide to help young adults who struggle with time management, procrastination, and balancing priorities. With proven strategies to act as a compass for self-regulation, readers will greet success with open arms.

Nalota writes in their Amazon review, “This book follows Sam as he navigates the challenges of balancing school and work, providing realistic examples of the struggles young people face. It explores often overlooked concepts like decision fatigue—how making too many decisions can be exhausting—and the time traps of social media. The book offers practical techniques to overcome these challenges, such as the Pomodoro Technique and guided meditation. It’s an excellent read for high school graduates heading to college. I would recommend omitting the part about stimulation from playing games before giving it to your son, as kids already spend too much time on that.”

“Executive Functioning Skills for Young Adults is an invaluable resource for anyone seeking to improve their executive functioning skills and excel in college and beyond. The book offers a comprehensive range of strategies, insights, and techniques that are easy to implement and highly effective. With the guidance provided, young adults will be equipped to take control of their lives, manage their time effectively, and achieve success in their academic and personal pursuits,” Kristine P. concurs in her five star Amazon review.

Navigate Addiction Recovery, Overcome Drugs and Alcohol, Stay Clean and Sober by Belle Motley

With over 220 ratings and a 4.9 star average, this guide by Belle Motley provides insight, support and actionable steps for those who are searching for help navigating addiction recovery. Recovery is a process that does not need to be walked alone.

Kerrilyn writes in her five star Amazon review, “I must admit, when I first got this book, I didn’t expect much. I’ve been through the roller coaster of addiction, tried various methods, read countless books, but something about this one clicked. It wasn’t a list of do’s and don’ts; it was a journey through someone else’s shoes, making you realize you’re not alone in your fight. The strategies outlined were my favorite part.

They weren’t these grandiose gestures but simple, daily tasks that slowly but surely built a new routine, a new mindset, a new me. The psychological insight provided wasn’t academic jargon but relatable explanations that helped me understand myself better, my addiction, and my path to recovery. This book didn’t just sit on my shelf; it walked the journey with me, and I’m grateful for the new outlook on life it’s given me.”

“What I like the most about this book about getting sober and staying sober, is the way the author uses evidence based strategies AND her own spiritual experiences, and it comes across as a dual approach. The author is clearly writing from a personal place, and has also done her research. This book is straightforward and honest – yet also offers hope and encouragement.

I highly recommend this book for those in recovery, those supporting someone in recovery, and for anyone just considering the idea of getting clean and sober. One day at a time…one step at a time – it can be done! And this book can help you get there,” Jeanna R. writes in her five star Amazon review.

Hidden Gems readers got to read these helpful books first, so if you want more non-fiction titles on your TBR list sign up today! Subscribers to Hidden Gems receive invitations to read books like these – plus other titles from any of up to 15 other genres – for free. Authors send these out in the hopes that the readers will write an honest review once they’re done.

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What can writers learn by studying Vaseem Khan?

Ginger — Fri, 04 Oct 2024 12:00:00 +0000

Success as an author can often appear to be an overnight transformation, but in reality, very few writers become household names without years of hard work. Behind every so-called “overnight success” lies a story of persistence, rejection, and unwavering dedication to the craft. Vaseem Khan is a perfect example of this. While he recently gained significant attention for being chosen to write a trilogy featuring the iconic James Bond character “Q,” his rise to fame didn’t happen out of the blue. It’s the result of a long and winding journey, built on countless words and books that paved the way for this moment.

As Ginger points out in this week’s blog, Khan’s journey offers invaluable lessons for aspiring authors about the tenacity and creative vision needed to achieve lasting success in publishing. From his inventive book concepts to his talent for immersing readers in richly detailed worlds, Khan has mastered what it takes to captivate an audience. So, if you’re looking to learn from a writer who’s carved out his place in the literary world, there are fewer better examples than the unique path to success of Vaseem Khan.

Many of the best-known authors of contemporary fiction burst into public awareness so quickly that they’re described as being an “overnight success” – yet in reality, that’s very rarely the case.

Most really successful writers spend years or decades honing their craft and publishing books, and it’s only when they hit a certain milestone that non-bookworms become aware of them. In many cases, it’s when a TV show or movie gets made about their books – think Jack Carr’s The Terminal List, Stephanie Meyer’s Twilight trilogy, or George R.R. Martin’s Game of Thrones books.

In other cases, it’s when their books reach a certain stage of notoriety that people who don’t normally follow the best-seller charts start getting interested – think 50 Shades of Grey by E.L. James, or the Crown of Rose and Thorns series by Sarah J. Maas.

But occasionally, an author will suddenly be introduced to a much wider audience for a different reason – like being chosen to pen a series of books featuring characters so well known that people make note of it even if they haven’t personally picked up a book in years.

That’s the case of distinguished mystery writer Vaseem Khan, who was recently chosen by Ian Fleming Publications to write a trilogy of books about the character of Major Boothroyd, better known to most as Q from the James Bond books and movies.

This announcement introduced Vaseem Khan to a whole new audience of people who might never have been aware of him otherwise – but that sudden increase in public awareness is very far from an “overnight success.”

Vaseem Khan has actually been writing books for nearly a decade, most notably two very successful mystery series that have ranked as multiple best-sellers and won a number of awards. In addition, Khan is the current chair of the Crime Writers’ Association, which champions the best in both fiction and non-fiction crime writing.

While some people are only learning of him now, Vaseem has actually spent years working diligently at his craft, and his “overnight success” came at the cost of countless hours of writing, editing, and grinding away to secure his place in an often thankless and competitive industry.

Today, I thought it might be valuable to examine Kahn’s writing to see what lessons aspiring authors can learn – and a great place to start is by examining how Kahn took his first book from page to print.

Lesson One: It Can Be A Long Road to Publication

Vaseem Khan was 40-years-old when Hodder and Stoughton launched his first traditionally published novel, The Unexpected Inheritance of Inspector Chopra. However, this was very far from Kahn’s first book. In fact, he’d been writing since the age of 17, starting off with a comic fantasy he describes as “Terry Patratchett-esque”, and then subsequently writing six more novels across various genres, none of which ever saw the light of day.

However, after spending nearly a decade working in India, Khan tried writing a novel set in Mumbai rather than his native England, and the concept of a buddy-buddy crime mystery pairing a retired Mumbai police inspector with a baby elephant instantly caught people’s attention. Hodder and Stoughton published the book in 2015, and nine more full-length novels followed. Today, Khan has become a best-selling author multiple times over, and people eagerly await each new book he publishes.

So, if there’s a lesson to be learned from this, it’s persistence! Vaseem Kahn must have written hundreds of thousands of words before even starting the first draft of The Unexpected Inheritance of Inspector Chopra, and that was how he managed to hone his skills and develop the engaging and entertaining writing style fans have come to celebrate.

Lesson Two: Concept is King

Authors need to sell a book long before their customers open it up and read it, and that’s where the importance of concept comes in. While icons like Stephan King and Lee Child have thousands of fans who’ll eagerly buy anything they write, lesser known authors have to hook potential readers with something other than name recognition – and in many cases, that’s a concept for their book that demands readers find out more.

When it comes to The Unexpected Inheritance of Inspector Chopra, that hook is the unlikely pairing of a retired police inspector with a baby elephant he reluctantly finds himself inheriting. It’s such an interesting and intriguing concept for a story that you can’t help but want to find out more about it – and the moment you read the first line, you’ll find yourself wanting to keep on going!

The same is true for Khan’s other book series, Malabar House. These are historical crime mysteries set in the 1950s and focus on the career of Mumbai’s first female police officer. Again, the concept of the books is so intriguing that you can’t help but want to find out more about them, and people who do often end up clicking the “Buy Now” button.

So, while you should obviously write the books you want to write, there’s something valuable to be learned from Vaseem Khan’s example. Create a compelling, thought-provoking concept for your books (an “elevator pitch” if you will) and you’ll nudge potential readers that much closer to becoming paying customers. If you can’t describe the concept of your book in a single sentence, keep working at it until you can.

Lesson Three: Take Your Readers to Another World

If you’ve ever been lucky enough to visit Mumbai, you’ll know it’s like no other city on Earth. It’s so vibrant and alive – with abject poverty crushed shoulder-to-shoulder with wealth and privilege, and an architecture and history that sometimes feels like something out of a dream. Describing Mumbai to people who haven’t been there is nearly impossible – but it’s something Vaseem Kahn does masterfully in all his books.

From the sights and smells (oh, so many smells) to the stifling heat and colorful architecture, Khan manages to make the city come alive for readers in a way that very few authors could hope to. He practically makes Mumbai a supporting character in his mysteries, and that’s one of the reasons readers find his books so captivating.

Aspiring authors can learn a lot by reading Khan’s work and taking note of the way he manages to bring Mumbai to life within the pages of his books. His clever, concise writing doesn’t waste a letter – and I think it’s this journalistic writing style that explains why Ian Fleming Publications chose to recruit him to join their literary stable, given how Ian Fleming was similarly known for writing about exotic and exciting locales in short and engaging sentences.

If you can make your readers feel that they’re standing right alongside your characters, you’ll draw them into your story in a really powerful and engaging way.

Lesson Four: Characters as Colorful as the City Itself

While Khan writes as if Mumbai was a supporting character in his stories, it’s his human (or pachyderm) characters that drive the plot – and readers seem to love them! If you read the reviews for his Baby Ganesh Detective Agency or Malabar House mysteries, you’ll see people celebrate Kahn’s colorful cast of characters again and again. They find them enchanting, engaging, and unexpected (which is a must for writing a good mystery novel.)

Characters, or more specifically their conflicts, are what drive all good fiction – something that’s especially true when it comes to mystery novels, which often hinge on the motivation of each of the suspects.

Studying Kahn’s writing is a masterclass in how to craft believable characters. His dialogue is crisp, witty, and realistic, and he manages to capture the essence of his characters with just a few sharply chosen adjectives; making them easy to bring to life within your mind’s eye.

Lesson Five: Stick to the Formula!

“It’s formulaic” is an insult often leveled at genre fiction, and it’s a grossly unfair accusation. As readers, we have certain expectations when we pick up a book, and we’re left feeling deeply unsatisfied if the novel fails to deliver on them. Imagine reading a romance novel without a happily-ever-after, for example. Readers would be rioting!

The same is definitely true of crime fiction – especially mystery novels. One of the largest genres in popular fiction, mystery novels have to follow the beats of a satisfying formula otherwise they won’t give you the addictive dopamine rush as you solve the mystery alongside the fictional protagonists.

Vaseem Kahn is well aware of this, and all his books are notable for how tightly structured they are – delivering what readers expect page-by-page, while delighting them with new twists and turns they didn’t see coming. He spent 23 years learning the craft of writing before Hodder and Stoughton published his first novel, and all that studying clearly paid off.

Aspiring authors can definitely learn from Khan’s example. You should be devouring books by other authors in your chosen genre – learning what works, what doesn’t, and what readers will be disappointed by if you don’t deliver. A good mystery novel is like a delicious recipe – if you don’t include all the right ingredients, it might leave a bad taste in your mouth.

Conclusion

While Vaseem Khan is enjoying a newfound level of public awareness thanks to joining the team at Ian Fleming Publications, his place alongside writers like Raymond Benson, Charlie Higson, and Anthony Horowitz has been hard-earned. “Overnight success” took decades to achieve, and Khan richly deserves to stand shoulder-to-shoulder with these thoroughbreds of thriller writers.

And as aspiring authors, we should find that example inspiring! Hard work, dedication to the craft, and unrelenting persistence helped bring Khan’s stories to bookshelves everywhere – and crime writing and mysteries are infinitely better off as a result.

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Magical YA Novels to Devour This Fall

Hidden Gems — Tue, 01 Oct 2024 12:00:00 +0000

Whether you’re a young adult or simply looking for a fun escape, we’ve rounded up a collection that includes a variety of fantastical and magical YA novels that have been popular and well-liked by Hidden Gems ARC readers recently.

Spells in the Dark by Renata Riva

In this well-loved dark, paranormal teen novel, Vianne’s newfound family embraces her and helps her hone her magical skills. However, danger lurks beneath the surface. As Vianne navigates a world of new allies and enemies, she must fight to survive against the looming evil forces.

“The attention to detail is impressive, and it’s particularly enjoyable during the spooky season,” Lori C. wrote in their 5-star review. “It’s a pleasure to witness Vianne’s development.”

“I really enjoyed book two of Vianne’ s story and I was surprised that I wasn’t a bit lost. For a thirteen-year-old half witch I marveled at her feistiness as I would have been screaming my head off” Anonymous wrote in their 5-star review. “I MUST READ THIS SERIES AS I AM HOOKED NOW!!”

Mae by Axel Martens

In this dark, fantasy adventure filled with vikings, witches, vengeance, and hope, Mae, a witch trapped in a dark curse, must kill to survive. After her family’s slaughter by the duke, she’s exiled to Heillaður, a land where witchcraft is outlawed. Seeking revenge, she meets Jarne, a boy fighting for his homeland. Mae sees a chance for redemption and joins his cause. But her thirst for vengeance threatens to consume her, as she risks becoming the evil she fights against.

“I love the character of Mae and her witch sisters. The plot kept me guessing as to what will happen next. What I thought would be the climax of the story, was just a temporary peak,” Anonymous wrote in their 5-star review. “The author’s imagination pushed the story forward. I don’t want to give away the ending, but I want to say that it was not exactly what I expected.”

“Mae – Death’s Youngest Daughter by Axel Martens is an exciting and imaginative read that pulls you in from the start,” Keith M. wrote in their 5-star review. “…is a captivating fantasy that blends emotion and adventure beautifully. It’s a great pick for anyone who loves dark fantasy or just a really good story.”

Creator of the Stones by J. R. Geraci

With an outstanding 4.8 average star rating on Amazon, in Creator of the Stones, Jaxon, a 16-year-old, discovers the power of the green stone, a newfound ability that could save his brother. Leaving his kingdom, he seeks a teacher to master his magic. His journey leads him to Quinn, a fiery red stone wielder protecting the princess. As a series of murders rocks the kingdom, Jaxon and Quinn must uncover the truth behind the attacks. Their investigation leads them to dangerous secrets that could shatter the world as they know it.

“Fantastic read from a brilliant new author. Geraci has build an engaging and immersive world filled with well written characters. Great storyline that moves at a good pace. It’s a beautiful story and the ending leaves you wanting to read the next book immediately,” Anonymous wrote in their 5-star review. “Can’t wait to see what Geraci does next. Brilliant debut novel.”

“Loved the book from start until the end – not able to put it down,” Anja G. wrote in their 5-star review. “The author has a great sense of humor and I was instantly hooked with the characters and their fates.”

Jigsaw of Light by JC Button

Indiana Jones meets The Alchemist in this impressive 4.7 average star rating YA adventure. When his father vanishes at sea, 15-year-old Zeb is haunted by apocalyptic dreams. He discovers his father’s mysterious surfboard, said to be from Atlantis, along with ancient crystals. Zeb realizes his father is more than just a fisherman. Hunted for this technology, Zeb teams up with Kaia, a Hawaiian surfer who may hold the key to his father’s disappearance. Together, they embark on a global race to complete the Jigsaw of Light, a deadly test that could save or destroy the world. His father started it; now Zeb must finish it.

“The world built here is the perfect mix of real life and fantasy while being just intricate enough to make it real. I loved the way the author mixed so many religions and myths, and interconnected them in a logical and believable way,” Diesta K. wrote in their 5-star review. “Watching Zeb grow as a character, along with his friends, and push past his struggles was the highlight for me.”

“This book was really enjoyable. I couldn’t stop reading once I got started, it has great characters and the plot is awesome for a first in a series,” Anonymous wrote in their 5-star review. “I can’t wait to see what happens next.”

Guardians Of Glyndor: The Disappearing Creatures by Nicoleclaire C

According to the Publisher’s description, this fresh fantasy series-launching debut is perfect for readers who love coming-of-age magical school adventures, sprinkled with romance and mystery. Jesse, a brilliant but struggling student, and Emily, an outcast with a remarkable connection to animals, find their lives upended when a mysterious recruiter offers them a chance at a better future. As they hone their unique abilities, their newfound friendships are tested when a dark force threatens to destroy their world.

“Guardians Of Glyndor is a fun and adventurous fantasy novel appropriate for middle-grade readers, teens, and adults. It’s ideal for fans of magical school adventures with romance and mystery,” Anonymous wrote in their 5-star review. “Well done!”

“GOG delivers a fun blend of magic, friendship, and mystery in a familiar but engaging magical school setting,” Kurt P. wrote in their 5-star review. “The world-building and character dynamics are enjoyable, making this a solid start to what looks like an exciting new series.”

Hidden Gems readers got to read these books for free, so if you want more YA, sign up today! Subscribers to Hidden Gems receive invitations to read books like these – plus other titles from any of up to 15 other genres – for free. Authors send these out in the hopes that the readers will write an honest review once they’re done.

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In Fiction, Nothing is Won Without Sacrifice

Ginger — Fri, 27 Sep 2024 12:00:00 +0000

As authors, we all strive to create stories that resonate deeply with readers, pulling them into our characters’ journeys and making them feel truly invested. One of the most powerful tools for achieving this is sacrifice. Whether it’s a physical loss, a shattered belief, or giving up a cherished dream, sacrifice elevates the stakes and compels readers to care about the outcome.

The key lies in understanding why sacrifice is so essential in storytelling—because not all sacrifices are created equal. When done poorly, it can feel hollow or forced, leaving readers unsatisfied. But when done well, it becomes the emotional anchor of your story. Today, Ginger walks us through the crucial role of sacrifice, how to determine what your characters should give up, and offers tips for crafting those moments to make a lasting impact.

I’m obsessed with the structure of storytelling. Although every story is unique, I love being able to recognize the essential elements that have to come together to make a tale really satisfying. This is why I’ve written so much about tools like Dan Harmon’s Story Circle.

A couple of weeks ago, I wrote about how one of the essential elements of a truly satisfying story was a moment of helplessness – a part of the adventure in which it seems not only impossible for our heroes to triumph, but they might not even survive the experience!

This was my one criticism of the otherwise excellent movie The Ministry of Ungentlemanly Warfare – which had no real “oh, God, they’re all going to die” moment and therefore ended up like watching a wildly entertaining playthrough of a single-player WWII shooter game.

Writing that article got me thinking about other elements of storytelling that really make a tale engaging, and one of the first to spring to mind was sacrifice. It reminded me of a quote from one of my favorite books – an old Saint adventure by Leslie Charteris called The Saint Closes the Case.

In it, moments before sacrificing his life to save his friends, the character Norman writes a note to The Saint and explains to him: “Nothing is won without sacrifice.”

How true is that? It hit me like a ton of bricks when I first read that line as a teenager – and it’s stuck with me ever since, especially when it comes to storytelling.

I believe that in every good story, the protagonist has to make a sacrifice. He or she has to give something up before they receive the power, wisdom, or knowledge they need to reach their goal or overcome their nemesis.

I’m definitely not the first to come up with this idea. It’s the Take step in Dan Harmon’s Story Circle – where the hero gets what they want, but have to “pay a heavy price.” Likewise, it’s the basis of the Atonement and Apotheosis steps in Joseph Campbell’s storytelling structure The Hero’s Journey.

Sacrifice is as old and essential a part of any story since “Once upon a time…”

So this week, I wanted to look into the concept of sacrifice in storytelling a little more, give some examples of my favorite sacrifices in popular fiction, and then give some pointers on how to get the most out of the moment in which the heroes from your stories have to pay the price to win the day.

Sacrifice in Storytelling

In the realm of storytelling, the journey towards victory isn’t supposed to be a smooth and effortless path. The best stories demand that the protagonist confronts impossible challenges and is forced to make difficult sacrifices before they get to their “happily ever after.”

This concept underscores the very idea of storytelling itself – a way to use fiction to pass on the values and ideals that unite us as a society. One of those, rightly or wrongly, is the idea that true triumph requires a cost.

Throughout literary history, countless of our favorite fictional protagonists have faced the necessity of sacrifice. In Star Wars, Luke Skywalker wasn’t truly able to harness the power of the force until he’d witnessed Darth Vader murder his mentor, Obi-Wan Kenobi.

Likewise, Harry Potter was forced to witness the death of his godfather, Sirius Black, before he was able to embrace the full power of his magic and defeat Voldemort. The significance of this change was represented in the novels by Harry’s ability to see Thestrals – magical horses that pulled the flying chariots of Hogwarts, but were only visible to those who’d witnessed death.

Katniss Everdeen in The Hunger Games is another character who endures immense physical and emotional suffering to protect her loved ones and challenge the oppressive Capitol, and in the end of the first book she and Peter stand willing to sacrifice their lives rather than abide by the cruel and arbitrary rules of the game.

These examples illustrate a fundamental truth in storytelling: Not just that the stakes must be high for the reader to truly care about the outcome, but also how when our protagonist faces the loss of something valuable, whether it be a loved one, a cherished possession, or a deeply held belief, the reader’s investment in the story intensifies. Their sacrifice grants us a sense of urgency and tension, propelling the narrative towards a climactic resolution in which victory has been earned by paying a terrible price.

How do you write a good sacrifice?

The nature of the sacrifice can vary widely, depending on the story and the protagonist’s character. In some cases, it may be a literal death, as with Obi-Wan Kenobi in Star Wars. Sometimes, it can be a physical sacrifice, like how Frodo Baggins lost his finger at the climax of the The Lord of the Rings trilogy – giving him a daily reminder of what he’d gone through to defend Middle Earth.

In other cases, though, the sacrifice might be a more abstract loss – the sacrifice of the protagonist’s innocence, idealism, or sense of self.

For self-published authors, incorporating an element of sacrifice into your stories is a powerful way to enhance the narrative’s impact. As you work on your current project, here are some tips and tricks to consider about making that sacrifice seem worth it:

Identify the Protagonist’s Deepest Desire: What does your protagonist truly want to achieve? Understanding their ultimate goal will help you determine what they might be willing to sacrifice to attain it. Normally, a good story ends with the hero sacrificing what they think they want for what they and the people they love actually need.
Create a Significant Obstacle: Place a formidable barrier in the protagonist’s path. This obstacle should be challenging enough to force them to reevaluate their priorities and reconsider making difficult choices. A good example is how Harry Potter had to place the people he loved at great risk in his fight against Voldemort, and lost many of them as a result.
Introduce a Personal Cost: The sacrifice should have a direct and meaningful impact on the protagonist’s life. This could involve the loss of a loved one, a cherished possession, or a deeply held belief. It’s very unsatisfying when the ultimate sacrifice ends up being meaningless – like how the climax of the Twilight saga (spoiler alert) saw several major characters die, only for it to be revealed that their deaths were part of a premonition, and they actually all survived. The sacrifice should be significant, real, and permanent.
Make the Sacrifice Relatable: Even if the sacrifice is seemingly extreme, it should be understandable to the reader. Help the audience empathize with the protagonist’s decision by showing how it is driven by love, loyalty, or a greater good. Would you risk the lives of your friends and family to lead a revolution? Would you sacrifice safety and security to reveal a dangerous truth? What is it you’re most scared of losing? That should be the level of what your protagonist has to sacrifice.
Explore the Emotional Fallout: Finally, you need to make sure the sacrifice has lasting consequences for the protagonist. Explore the emotional toll it takes on them and how it affects their character development moving forward. All stories are supposed to bring their hero back to where they started, except “changed for the experience.” What part of that change is driven by the sacrifice they had to make?

Sacrifice is so important to a satisfying story. Just remember, though, that the sacrifice shouldn’t be gratuitous or contrived. Not only should it be a painful process for our hero, but it should serve a purpose within the narrative and contribute to the protagonist’s growth and transformation.

But when written well, a sacrifice makes or breaks a story. By carefully crafting the what, how, and why of their hero’s sacrifice, self-published authors can create more compelling and memorable stories that resonate with readers on a profound level and help keep them front-of-mind long after they’ve turned the final page.

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In Fiction, Nothing is Won Without Sacrifice

Sacrifice in Storytelling

How do you write a good sacrifice?

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