https://www.hiddengemsbooks.com/getting-most-out-of-amazon-advertising/ ARC Book Reviews and Author Services Fri, 08 May 2020 13:45:31 +0000 hourly 1 https://www.hiddengemsbooks.com/getting-most-out-of-amazon-advertising/#comment-193559 Fri, 08 May 2020 13:45:31 +0000 https://www.hiddengemsbooks.com/?p=8333522#comment-193559 Great article, Ginger! One thing I’d add is that Amazon uses second-price auctions. The highest bidder wins, but they pay only the 2nd highest bid. This can greatly affect the bidding strategy depending on what you believe the lower bids look like. For example, if all the bids are in the 0.01 to 0.05 range, and you bid 0.05 then sometimes you’ll win and sometimes you’ll lose. If you bid $1, you’ll always win but still only pay 0.05 per impression. Of course, if two people use the same strategy then it breaks down — so this depends very heavily on the specific dynamics of bids for that impression.

]]> https://www.hiddengemsbooks.com/getting-most-out-of-amazon-advertising/#comment-144946 Wed, 12 Feb 2020 17:55:32 +0000 https://www.hiddengemsbooks.com/?p=8333522#comment-144946 […] entirely possible your book will be one of the ones ranked in the search results (after some Sponsored Content, of […]

]]> https://www.hiddengemsbooks.com/getting-most-out-of-amazon-advertising/#comment-109574 Sat, 30 Nov 2019 16:30:40 +0000 https://www.hiddengemsbooks.com/?p=8333522#comment-109574 Excellent advice, Ginger. Many thanks. Really helped me learn bidding.

]]> https://www.hiddengemsbooks.com/getting-most-out-of-amazon-advertising/#comment-104549 Fri, 08 Nov 2019 14:05:03 +0000 https://www.hiddengemsbooks.com/?p=8333522#comment-104549 […] in front of potential customers that you didn’t (directly) pay for. It’s different to a Sponsored Product on Amazon, because you didn’t have to pay for your book to be featured there – […]

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