Comments on: True or False? 3 New Updates about Advertising on Amazon YOU Need to Consider https://www.hiddengemsbooks.com/3-updates-on-amazon-advertising-to-consider/ ARC Book Reviews and Author Services Fri, 03 Jul 2020 20:29:03 +0000 hourly 1 By: Lee Gabel https://www.hiddengemsbooks.com/3-updates-on-amazon-advertising-to-consider/#comment-227600 Fri, 03 Jul 2020 20:29:03 +0000 https://www.hiddengemsbooks.com/?p=8413344#comment-227600 Further to my past comment, if you do use thousands of keywords, make sure they are relevant. Otherwise you risk an ad with low overall CTR (click-though rate). Ads with low CTR are seen by Amazon (or any PPC advertising) as having low relevancy and are less likely to be served. The reason to use smaller groups of relevant keywords is to increase the overall CTR of that ad. Ad groups are helpful in this regard.

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