I’d love to hear your take on social media, especially facebook, now that organic reach is sooo low. I personally have stopped trying so hard to do ‘social posting’ I limit myself to one day a week, or special announcements. If I decide run facebook ads, I will build a lookalike audience from sources I’m currently vetting. But for now, of all the tools out there, social media seems to be getting the smallest return unless you’ve got money to throw at it.