Comments on: Ginger’s Guide to Marketing & Advertising Your Books: Part Three – ADVERTISING https://www.hiddengemsbooks.com/gingers-guide-part3-advertising/ ARC Book Reviews and Author Services Thu, 25 Jul 2019 20:55:52 +0000 hourly 1 By: Ginger's Guide to Marketing & Advertising Your Books: Part One - Hidden Gems Book Blog https://www.hiddengemsbooks.com/gingers-guide-part3-advertising/#comment-81965 Thu, 25 Jul 2019 20:55:52 +0000 https://www.hiddengemsbooks.com/?p=8092445#comment-81965 […] Advertising – this is the bread and butter of book promotion – using platforms like Facebook, Twitter or Amazon’s own AMS marketing platform to pay to put your book in front of potential audiences. This is the area in which you have to spend money to make money – or lose it. In fact, it’s possible to derail your entire writing career if you get this wrong. However, if you manage to get your head around the complexities of advertising, you can find a very profitable way to keep your book selling long after Amazon’s algorithms have grown bored of it. […]

]]> By: Using Amazon Ads to Sell Your Novel - Hidden Gems Book Blog https://www.hiddengemsbooks.com/gingers-guide-part3-advertising/#comment-62470 Fri, 29 Mar 2019 19:50:10 +0000 https://www.hiddengemsbooks.com/?p=8092445#comment-62470 […] of any book launch and not something any self-published author can ignore. We’ve covered the topic of advertising in the past, but one of the things we didn’t go into in details was Amazon’s […]

]]> By: Ginger’s Guide to Marketing & Advertising Your Books: Part Four – PROMOTIONS - Hidden Gems Book Blog https://www.hiddengemsbooks.com/gingers-guide-part3-advertising/#comment-46331 Fri, 30 Nov 2018 14:40:13 +0000 https://www.hiddengemsbooks.com/?p=8092445#comment-46331 […] your self-published books – and we barely scratched the surface! In fact, as reader Erin Wright pointed out, there were other advertising opportunities we hadn’t even explored in that […]

]]> By: Erin Wright https://www.hiddengemsbooks.com/gingers-guide-part3-advertising/#comment-46070 Mon, 26 Nov 2018 17:22:14 +0000 https://www.hiddengemsbooks.com/?p=8092445#comment-46070 Just curious why you didn’t mention BookBub ads at all? That’s the only advertising platform that I’m using at the moment, and certainly my favorite. For a wide author, it’s a godsend. I love being able to reach readers on other platforms. My average CPC is about $0.175 to $0.185, depending on how well I’m doing at the moment. 🙂

I also HIGHLY prefer CPC ads vs the CPM ads on BookBub, which the opposite is true for Mark Dawson’s course (which I own). So my other word of advice is to always be willing to experiment, even when the experts are telling you something else. Your results really can vary. 🙂

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