Also, authors must keep in mind that if their book is in KU, they could be getting clicks and “orders.” Give the KU page reads time. Everyone that orders your book in KU won’t begin reading it immediately. If you watch your Amazon ranking closely enough, you can see how orders affect rank, although if you’re getting sales AND orders it’s harder to distinguish which is happening.

The KU page reads is the trickiest part of finding out if your ads are profitable. As a reader myself, I’ve ordered books many times and didn’t start reading them for a month. Until Amazon allows us to see “orders” then we’ll be somewhat in the dark.

Thanks for the great info and good luck to every author out there!