Why Character Redemption Arcs Matter and How to Write Them
By: Ginger | Posted on August 16, 2024
Character redemption arcs hold a unique power in storytelling, transforming flawed or even villainous characters into figures of empathy and inspiration. But why do these arcs resonate so deeply with readers, and how can you, as an author, craft a redemption journey that leaves a lasting impact? In today’s blog, Ginger explores the significance of character redemption arcs and offers a range of techniques to help you weave them into your own work. Drawing from examples in popular fiction, Ginger illustrates what makes redemption arcs both believable and satisfying, making the process of applying them to your stories clearer and more accessible. Whether you’re looking to add emotional depth to your characters or simply create unforgettable narrative twists, understanding the “why” and mastering the “how” of character redemption arcs can transform your writing. Like millions of Americans, I’ve been glued to the hit Amazon Prime TV show The Boys. It’s… Read More >
The Importance of a Satisfying Ending
By: Ginger | Posted on August 9, 2024
As writers, we spend countless hours crafting the beginnings and middles of our stories, ensuring every plot twist and character development hooks our readers. But what about the ending? The final act of your story is more than just the conclusion—it’s the culmination of every narrative thread, every character arc, and every emotional beat you’ve woven throughout your work. It’s what your readers will remember long after they’ve closed the book. In today’s blog, Ginger demonstrates that while a well-crafted conclusion is a critical component of any successful story, getting it wrong can undermine the entire reading experience. Through a variety of examples, both successful and disappointing, he explains what goes into an ending that really resonates with readers. Understanding the importance of a satisfying conclusion can transform your storytelling, ensuring your readers are left with both a sense of fulfillment and a desire for more of your work. By… Read More >
From the Mailbox: Direct Sales Success
By: Ginger | Posted on August 2, 2024
Once in a while, a topic discussed on the blog generates more questions than usual and sharing the answers with the community would be more beneficial than simply replying directly to the author. Ginger’s recent Direct Sales series is one such example of this, where the interest in the topic has been high and some of the questions being asked are shared by many. Skipping the big online book retailers to sell directly to readers is a beefy topic, but one that is becoming more popular these days. Still, direct sales success is by no means a given, even if you can navigate your way through the complexity of the initial setup. There are other factors that go into whether it is right for you, and the questions Ginger is answering today reflect some of those concerns. I recently completed a series of blog posts outlining my experiences with direct… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Four
By: Ginger | Posted on July 26, 2024
This month we’ve been discussing the Direct Sales model of book selling, as many authors look at alternatives to the downsides that come with using the big online retailers. As we’ve mentioned, selling direct isn’t for everyone, but there is a lot of potential for those that can make it work and are willing to put in the effort at getting it all running. Ginger has been our guide throughout this journey, and in today’s blog he is wrapping up this series by sharing and analyzing the results he’s seen after his first month of experimentation. Not only does he provide some raw numbers, but he also notes a surprising result and discusses whether or not he is going to continue forward with the Direct Sales model in the future. As this is the final installment of a four-part series, I would urge you to start at the beginning (if… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Three
By: Ginger | Posted on July 19, 2024
If there’s one thing that the big online eBook stores have going for them, is that they are relatively easy for authors to get started on. Entering product information is straightforward, and things like billing and content delivery are handled automatically. Yet, there are a host of downsides that make authors hungry for alternatives, which is why Ginger has put together this series on Direct Sales. Today in part three, Ginger goes into detail about what exactly authors are giving up, and taking on, when making the decision to switch to the direct sales model – and it can be significant. Authors that want to follow this path must be prepared for a variety of technical tasks, added expenses, and a setup that can take weeks as opposed to the days or even hours that they’ve grown accustomed to. But for those that follow through, the reward at the end… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Two
By: Ginger | Posted on July 12, 2024
Last week, Ginger began a series on direct sales – the idea of selling a book directly to readers from your own website, instead of through one of the traditional online retailers. Today we continue this discussion with part two, where Ginger walks us through his personal reasons for wanting to give the direct sales route a try. Through disclosure of some of his actual historical sales numbers, he provides context that may help others decide if selling direct is right for them. These numbers will also be useful to compare against in the future, when he takes us through how well his direct sales experiment actually went. Last week, I started a series about how I’ve spent a month selling my books directly to readers on Facebook, rather than sending them to my product page on Amazon. The direct sales model isn’t for everyone though, so it will help… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part One
By: Ginger | Posted on July 5, 2024
Welcome to the first part of Ginger’s ongoing series about direct sales. In this series, he’ll explore why self-published authors should consider selling books directly to readers, rather than relying solely on traditional online book platforms. As we’ve discussed before, authors face significant challenges in gaining visibility on sites dominated by advertising. Even when readers click on an ad, making an immediate purchase isn’t always straightforward, and the delay in receiving payment can be frustrating. Direct sales offer a way to bypass these obstacles, presenting an appealing alternative to traditional eBook stores. However, it’s not for everyone. Over the next few weeks, Ginger will guide us through the benefits of the direct sales model, his personal reasons for choosing this path, the steps involved in setting it up, and the actual results he has seen since starting. Back last year, Craig and I were excited to have Steve Pieper as… Read More >
Using Summer to Add Depth and Dimension to Your Story
By: Ginger | Posted on June 28, 2024
When woven into your narrative with finesse, a season like summer can become more than a mere backdrop—it can transform into a dynamic force within the story. Much like winter in Game of Thrones, where the relentless cold amplifies the harshness and isolation of the plot, summer, too, can infuse a story with its own distinct energy. Long hours of daylight, oppressive heat, and the unique sounds and smells of the year’s hottest season all become integral to the character’s journey, bringing your setting to life and adding richness to your story. In this week’s blog, Ginger explores how the essence of summer can create a vivid and immersive environment that adds yet another dimension to your story. Through a variety of examples, he demonstrates how by tapping into the sensory richness of the season, you can evoke powerful emotions, mirror character development, and enhance thematic depth. Ultimately, summer can… Read More >
Using Fiction as a Protest Against Injustice
By: Ginger | Posted on June 21, 2024
In the midst of a world that continues to feel unsettled and divided, the power of storytelling shines as a beacon of hope and change. Authors have a long history of addressing real-life problems through fiction, weaving tales that not only entertain but also provoke thought and inspire action. In today’s blog, Ginger explores the profound impact that literature has historically had in challenging the status quo and the vital role that we, as writers, play in shaping societal perspectives. Literature has always been a powerful form of protest, especially during times of outrage or when the desire for change burns brightly. By reflecting the world’s injustices and offering a glimmer of hope, these stories resonate deeply with readers, regardless of whether the author is traditionally or self-published. What truly matters is that we harness the power of our words to address the complexities of our times, create works that… Read More >
Determining the value of Newsletter Promotion Sites
By: Michelle Hazen | Posted on June 14, 2024
I’ve worked with Michelle quite a bit over the last few months, and have come to realize that she’s one of the most organized author’s I’ve ever met. She keeps stats and spreadsheets on all of the marketing and advertising she does, which gives her invaluable insight into what is working and what isn’t. I recently asked whether she’d be willing to share some of this knowledge with our community, and she graciously agreed. After years of using a variety of newsletter promotion sites to market her novels, Michelle has come up with a simple metric to assess their price-to-subscriber value. In today’s guest blog, Michelle explains this metric and uses it to rank the value of close to 20 different newsletter promotion sites. Even if the list below is missing some of the newsletter sites you use, you can easily use her metric to rank them yourself and determine… Read More >
